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Schau HJ , Smith MF , Schau PI
The healthcare network economy: The role of Internet information transfer and implications for pricing
Industrial Marketing Management. 2005 ;34(2 SPEC. ISS.) :147-156
AbstractOver the past several decades, in an effort to increase quality and efficiency, more emphasis has been placed on preventive medicine, active participation of consumers in their healthcare, and healthcare networks that collaboratively provide medical care. This article addresses how the Internet has facilitated the development of new communication flows between networked stakeholders and the impact information transparency has on the demand for and the delivery of healthcare. Using actual patient treatment data, interviews with practitioners, and consumer interaction on Internet message boards, we discuss how increased information transfer shapes healthcare coverage and treatment options and the managerial implications for healthcare pricing along the value chain. © 2004 Elsevier Inc. All rights reserved.
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